This land development consultancy had a footprint in the local market through acquisition, however the parent company brand was not well known, resulting in the team struggling to secure work, even though the team as individuals had an impeccable track record. The company's brand was little dated and marketing materials were non-existent.
Starting with an in-depth discovery session, we gained insights into the local market and client base, which guided the development of our key messaging and unique value proposition. We curated compelling imagery and arranged professional photography to visually represent the brand. We then handled the complete design and layout of the document, along with full copywriting and editing. Collaborating closely with senior leadership and technical experts, we introduced a new tagline and refined the brand to align with regional preferences. To address the complexity of our services, we developed an infographic that clearly explains our process and solutions.
The result is a sleek, modern, comprehensive Capability Statement that showcases the caliber of work delivered in the region.
Comments